Our story
THE NEW AZUR
Why:
"The new azure"
We are a group of childhood friends, united by a common passion for jewelry and precious memories. Our families spent many years on the French Riviera, a place that has deeply marked our imagination. It is in homage to this beautiful region that we have chosen to name our brand: "the new azur"
The Essence of Our Jewelry
The golden shades of our creations evoke seaside sunsets, those fleeting moments when the sky is tinged with warm and comforting colors. As for the silvery hues, they recall pebble stones, sparkling under the rays of the sun, as well as the scales of fish.
A Unique and Durable Design
Our jewelry stands out for its unique design and quality. Designed to last, they are stainless and adapt to all styles, whether for a special occasion or for your everyday life. We believe in the versatility of our creations, so that everyone can find the piece that suits them. We hope that you will find, among our collection, the jewel that will resonate with your own story.